Business Analysis
The basis of digital marketing is your business. Understanding your business opportunities will inform how marketing fits in. We will meet with you to learn all about your business, what kinds of leads you are interested in receiving, and
your overall goals for digital marketing. Based on research, we will help you identify and understand your ideal customer, where they search for information, and about your products, services online.
Competitor Analysis
You can’t beat your competition if you don’t know what they’re doing. We will look at the companies that you compete with directly as well as companies that occupy the prime spots in the search engine results for your key terms. We will identify strong parts of your competition’s digital strategy that you might want to adopt, and we will pinpoint opportunities where you can do better..
Strategy Building
We use data-driven approach to customise analytics and set up smart objectives to create a strategy of prioritised improvements to how to deploy digital marketing media, technology and data to increase leads and sales. We create amazing content to keep customers updated with business and product news, the problems they're facing, and how you solve those problems. We use social media to share that content and then engage with them as friends and followers. We do Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you've written about. We make use of advertising to drive paid traffic to your website, where people can see your offers nd email marketing to follow up with your audience to be sure they continue to get the solutions they're looking for.
Marketing
We build awareness using the key online marketing techniques which will drive visits to your site. We encourage interactions on your website or social media to help you generate leads for future. We use retargeting, nurturing and conversion rate optimisation to remind and persuade your audience to buy online or offline and to Increase sales from existing customers by improving personalised communications using web, email and social media marketing.